Green and Growing
Green and Growing is a small business nursery located in the city of Pflugerville, Texas. As a school project, I was tasked with rebranding their website and company logo.
Process
Sketching out ideas is a very important part of the creative process. I wanted an organic look that would evoke a natural theme while at the same time remaining true to the company's message. I also wanted to appeal to a younger demographic which is why a fun illustration was part of the design process.
Logo
Green and Growing logo is a unique branding representation of this local but trendy nursery that sell really unique items.
The Ladybug represents the natural aspect of this family business while at the same time incorporating leaves as the ladybug's wings to add a different angle to the their branding.
Merchandising
Green & Growing Logo can be applied to any bag, mug, or item the business wishes to sell in their store or website in the future.
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It's circular shape allows for a perfect stamp that can go on anything.
Website
Signage
Example of how this logo can be used in different types of signs.
Website
The redesign of the company's website was crucial in order to promote sales. Pictures of the store were added including the Gallery button and mentions of their new plant arrivals.
