Unity Yoga & Meditation
Unity Yoga was part of a project of creating the branding for a new business. I chose to create a Yoga meditation center were it is all about inclusivity and a mindful look on life.
Process
Unity Yoga is a studio that offers a space where all can unite under a message of love and community. It was important that the logo clearly represented this theme which is why I started exploring symbols in nature, and symbols that would represent a sense of calm and peace.
Logo
Unity logo is branding representation of this inclusive yoga studio and meditation center.
The spirals represent the fluidity that comes from nature that can also be associated with mindfulness and strong united community. There are also elements withing the logo that ties it to yoga like the subtle shapes of the lotus flower, a symbol of
purity and strength.
Branding
Here is a representation of how the logo would look like within the walls of the yoga studio.
Website
Merchandising
Example of how this logo can be used in different types of signs.
Apparel
It's very important to see how the logo would stand out in clothes, since it's most likely that it would be used in the distribution of shirts sold in the
Yoga studio.
Apparel
Another example of how the logo can be used in other apparel items such as a tote bag.
Brand Guidelines
In order to preserve a correct identity of the yoga studio, a brand guideline was created. The use of the logo and the colors of the Unity brand are highlighted and explained throughout, all to ensure that any future projects for the company stay within
the studio's brand.
